hence ins uh cases, the direct problem is no the ultimate organization factors but the process implementation that is needed to e in lace, in order to bring change, avoiding the upcoming risk and hence sustaining the competitive edge in the market (Spradlin, 2012).įurthermore, the establishment of the problem statement, allows the organization and the management teams to work in a specified direction. Many times, under the case analysis, the purpose of the problem statement is to improvise the current state of the organization through pursuing innovation or other changes. Moreover it also delineates the impact of such changing factors on the users, and other stakeholders. Also, the purpose of the problem statement is to describe the external environment and its effect on the overall organization in short and long-term.
The clear problem statement is developed by stating the factors and the operations getting effected and its overall impact on the organization specific the areas, such as Profitability, sales or brand equity. Moreover, clarity of the Starbucks Loyalty Reigns problem statement is important to maintain, in order to avoid the misunderstanding between the shareholders and stakeholders. The conciseness of the problem statement is the key, as it allows the reader to quickly understand the issue. Such is due to the fact, that it allows the management, stakeholder to quickly understand the finding and also look on the main problem, rather getting entangled in the symptoms of the problem. Also, it offers the specific insights to the management in understanding and looking at the factors that have been hidden from the management sight, effecting the performance slowly and gradually.Īpart from this, while developing the problem statement, it is important for the Problem statement to be clear and concise. Moreover, the problem statement allow the management to trim down the symptoms of the problem an organization is facing and look on to the real problem that is causing the damage to any specific aspect of the company.īasically, developing a problem statement is an extensive process and requires the proper brain storming of the teams in order to identify the underlying loopholes or inefficiencies within the organization. In recent period, the problems statement are widely used by the firms to allow the management execute the improvement process or identify the loopholes that are effecting the overall performance or profitability of the company. The main idea of the problem statement is to answer the 5 w’s that include the answering who, what, where and why, to allow the organization resolve the problem, by stating it in clearly in 2 to 3 lines.
It identifies the issues or gap between the current and desired type of the organization, and thus requires to be stated in order for the management to look for change. The problem statement refer to the concise description of the issues that needs to be addressed. With the development of the trend, many coffee shops are now rising.Starbucks Loyalty Reigns Problem Statement For example, tea, fresh fruit juices, fruits tea and etc.Threat of New Entrants or New Entry (Moderate)In the five forces analysis, Threat of New Entrants or New Entry is a moderate force. They will pay the same or lower prices as Starbucks’s products to enjoy a healthy product. Therefore, customers will be looking for a substitutes. As mentioned, Singapore is a high living standard country, customers prefer a healthy life in addition to a high quality of life. In the long run, customers will notice this trend and switch to other coffee brands that have a lower priceThreat of Substitution or Substitutes to Starbucks Products (Strong)In the Five Forces Analysis, Threat of Substitution or Substitutes to Starbucks Products is considered strong. Even so, the price of Starbucks products cannot be too high, because the customer’s observation is still keen. Moreover, most of the customers are purchase individually, therefore the influence of individual buyers is still insufficient. Singapore is a high living standard country, the customer will still willing to afford a higher price to enjoy a better quality of products, whether its coffee or environment. Bargaining Power of Starbucks Coffee’s Customers/Buyers (Moderate)In the five forces analysis, Bargaining Power of Starbucks Coffee’s Customers is considered moderate.Different brand of coffee has its different customer base.
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